I created an Advertising Campaign for the American Foundation for Suicide Prevention. This is a nonprofit company that contributes funds to the research and educating the public about mental health and suicide prevention. This campaign was designed to inform the audience of the epidemic as well as persuade them to donate to their charity.
The colors I used came from their website and was then converted to CMYK for the print format.
The arcs in the pieces are a common theme in their advertising as well as it helped the pieces appear lighter to contrast with such a dark topic.
